For example, in October, a glitch that affected Kjellberg's channel resulted in his videos and profile not appearing in YouTube's search. Kjellberg's fans often discuss how they believe YouTube treats him more harshly than other creators. Pewds hit the 'not for kids' button as he uploaded this.' Children can view content targeted towards them. 'You have the YT kids app for this very reason.

'Deleting pewds vid because it looks like it was targeted to kids, but has profanity?' said one Twitter user. Several people noted the video was not meant for children in the first place. Account icon An icon in the shape of a person's head and shoulders.